Project: Thrive
Client:
Maryland Institute College of Art
Role:
Art direction, design, production
Description:
Each year, MICA engages in a week long process of welcoming it’s newest batch of students. In doing so, a wealth of
collateral is needed. A word is chosen, and these items are designed around that word and its concept. “Thrive” uses the visual
language of a tree to promote personal growth at college. This was translated into various schedule booklets and staff t-shirts.